Craft Your Perfect Pitch with a Strategic Narrative

Andy Raskin helps CEOs and company leaders develop a strategic narrative to align their teams and communicate the value of their product. The strategic narrative is a simple story that explains why customers need the product and aligns sales, marketing, product, and hiring efforts. Raskin suggests that the traditional sales pitch, known as the "arrogant doctor" method, which focuses on problem-solution superiority, is ineffective. Instead, he proposes a different structure called the "old game vs. new game" shift, which defines a movement and creates a sense of urgency and excitement. The strategic narrative framework consists of five steps: (1) define the shift from the old game to the new game, (2) name the stakes and identify the winners, (3) name the object of the new game, (4) identify the obstacles, and (5) explain how to overcome the obstacles. This framework can be used by various companies, particularly those in B2B, enterprise sales, and technology sectors. Raskin emphasizes the importance of the CEO's involvement in the strategic narrative development process and encourages individuals to experiment with these ideas. My company is: Company My value proposition is: Value Proposition Give me an example pitch specifically for potential customers of the company using the strategic narrative framework.