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As a social media manager for the brand Brand , I want to launch a new campaign on Instagram to increase our follower count and engage our audience. The campaign will focus on our new product, Product , and it's targeted towards Target Audience . I need a comprehensive strategy for this campaign.
Please provide:
1. A brief overview of the campaign concept.
2. Five posts ideas with their captions and hashtags.
3. Suggestions on how to use Instagram features like stories, reels, IGTV and shopping.
4. A plan for audience engagement and follower growth.
5. Key performance indicators (KPIs) to measure the success of the campaign.
Remember, the goal is to increase follower count and engage our audience while promoting Product .