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"I've just started a new business called Business Name . We are primarily focused on Business Description . I want to create a strong presence on social media platforms to attract potential customers and engage with my audience effectively. For this, I need a comprehensive social media strategy. Could you generate a detailed social media plan touching upon the following points:
1. Identifying the target audience
2. Choosing the right social media platforms
3. Content strategy including type of content (blogs, videos, images) and frequency of posting
4. Engagement strategy including how to interact with followers and handle any negative feedback
5. Measurement and analysis of social media performance
Please tailor the strategy based on my business description and goals, and provide actionable steps for each point."