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Create a comprehensive social media strategy for Platform to increase engagement and reach for Brand/Product . The strategy should include a detailed content calendar for the next month, outlining daily post ideas, themes, and formats. Suggest optimal posting times based on the target audience demographics. Additionally, provide engagement techniques like hashtags, challenges, or collaborations to boost interaction. Analyze potential competitors and identify successful tactics they use on Platform . Include metrics for tracking the success of the strategy and suggest tools that can help in implementing and monitoring these activities effectively.